Who is Steve’s Packs? The famous business in Jerusalem that isn’t online

Steve’s Packs Jerusalem is quite a famous business, for one thing I have seen the merchandise, rucksacks and outdoor gear with the instantly recognisable sun logo sewn on the UK, so its a famous enough brand I have seen all over the place, and a label that should be popular with Kibbutzniks and young Israelis who like to go traveling around the world after they have done their mandatory army service.

But since last year, the web site www.steve-israel.com leads nowhere, its dead.  But you can become a fan of Steve’s on Facebook, and the internet has a fair number of people asking similar things like me.

I went looking for a backpack last year and looked for the Steve’s shop in Hillel street in central Jerusalem, but couldn’t find it, so ended up buying a generic dark green rucksack from some other outlet which both the plastic fasteners on the straps broke whilst out on a expedition into the desert.  Meh. 😦

Later I found out the shop has moved to another part of the city, so I wished I got one of the famous bright yellow logo products from there now.  Looks far cooler than these wannabe surfer/snowboarder type brand name type outdoor brands I see back at home.

So here is the famous Steve’s Packs store, its just off Ben Yehuda Street, about half way down on the left.

So Steve, if you are watching this, please say hi and tell us about you and how you started your outdoor supplies shop which is shrouded in mystery, and please get your web site up and running. 🙂