I was at music concert just before I left Israel to fly home, there was a book shop with something quite funny:

Normally on TV commercials and posters, the Coca Cola trucks are driving along snow covered highways delivering obesity, diabetes and dental problems, oops I mean Christmas cheer to western nations.

Now if I am not mistaken, this Hebrew children’s book appears to show the Coke truck being towed away!!!

Could any kind person please translate what this book’s cover says?

Reminds me of a trip to Tel Aviv last year where strictly enforced parking rules meant trucks were scooping up illegally parked vehicles from the beach side streets although with some forklift type lifting prongs and taking them to an impound.

Its worth noting, Coke’s biggest market is the middle east, as observant Muslims don’t drink alcohol.