Back in 2005 I worked for a vehicle leasing company, the same year the British car manufacturer MG / Rover went bankrupt, and a famous name associated with motor manufacturing in the West Midlands disappeared.
Before I went off to a bible study group, I sat in a coffee shop and there were no English newspapers there, so I flipped through a Hebrew paper there and this ad caught my eye. There had been rumours of a rebirth of this brand, albeit with the cars made in China to start with the intention of kick starting the factory in Longbridge, Birmingham after that. This seems enormously challenging given that the car industry has suffered the most during the recession.
This car built by SAIC Motors, China and this appears to be an entirely new model. It would seem enourmously difficult to convince the public to buy new cars when a recession is on, and also how do you convince the previous dealerships to stock these model cars again? The other problem is people don’t always associate Chinese manufacturing with quality, it may be hard to shake off this stigma.
Cars are way more expensive in Israel than they are in the UK or Europe. I think a basic model 1.4 Peugeot 207 costs about £8000, where as in Israel I saw this car listed at the equivalent of £15,000.
Most of the cars I see here are very bland Mazda, Toyota or Hyundai models. I rarely see any MG or Rover cars from before 2005 here, so this is most unusual seeing this ad here. I hope MG has great success. Check out www.mg-israel.co.il